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Marketing Strategies and Practices for Block chain Projects and Startups.
If you are a blockchain startup, open source project or decentralized protocol and believe that you don’t need the right kind of marketing to succeed, think again. “Marketing” has traditionally been a weakness in the early lives of many tech startups for a variety of reasons. Most startups are often led by young or inexperienced CEOs or project leaders who come from a strong engineering or product mindset. These founders either don’t understand or don’t appreciate the value of marketing, and certainly that comes from a lack of experience or education on the subject. Most blockchain companies/projects founders are no different. At the root of this situation lies a common and fundamental misconception: not knowing the true meaning and functions ofmarketingagency in mumbai .
Wrongfully, marketing is prematurely equated to shouting about a product prior to having it ready for the market to try. Others think that marketing is about hiring a PR firm, polishing a website, publishing a blog post, promoting on social media, designing a great logo with new colors and fonts, or producing videos about your product and SocietyActivation in Mumbai. Unfortunately, during the ICO frenzy days, the term marketing has been bastardized around excessive usage of the above named activities. Therefore, marketinghas received a bad rap in blockchain circles because it has been equated to pumping bad ICOs where the marketing consisted of purely unchecked promotion. In the past few months, I have had several conversations with founders of blockchain related projects and companies who clearly didn’t seem to understand, let alone appreciate the value and priority they should be giving to doing a better job at marketing. When I challenged them on their marketing, or broached the topic, the responses ranged along the following flavors: · We’re not ready for marketing until the next product is released and announced · We have it in the budget for next year to hire a PR firm · I’ve been doing videos that will air as advertising later · We prefer to deliver first, and then talk about what we have done · Marketing is expensive and we don’t have the budget now · We hired a design firm and redoing our website with a new visual identity · We don’t need marketing, we focus on our community on Reddit All of the above are the wrong answers, and point to not understanding the various parts of marketing.
Marketing is a Process
So let’s start with the basics and further discuss what marketing is, or is not about. First, there are 3 parts to marketing: · Product marketing– explaining what the product does (features/benefits), and how it is differentiated from others. Goal: Positioning the product. · Corporate marketing – positioning the company and communicating its messages in a variety of means. Branding and Marketing Communications is a big part of it. Goal: Generate Awareness and Preference. · Customer marketing (sometimes labelled as field marketing, direct marketing or content marketing) – getting in front of your target market to generate adoption, leads and sales. Goal: Generate Adoption and Loyalty. The kind of marketing that is often deficient in blockchain companies or projects is Marketing Communications, i.e. how to strongly and clearly message in a few words what your project, company or product do for the usecustomer. But this must be done as a continuum. Messaging is not a single shot of sound bites around a launch event. To make it even more effective, it must be customized to the specific audience you are trying to reach: customers, investors, employees, media, influencers, partners, etc. The process of creating the messaging is a complex exercise that has several layers designed to answering the WHY, WHAT and HOW of your value proposition. Many companies nail the WHY (Elevator pitch), but don’t follow through with the WHAT (Competitive positioning and Core value proposition), or the HOW (Product/Solution messaging and Technology differentiation). Marketing is a process that evolves along a series of objectives, from Awareness, to Consideration, to Trials, and then Loyalty. Different tools are effective for each one of these steps. For example, thought leadership focuses on the awareness aspect and trying to shape the market by educating it. The brand leadership helps to influence the prospect’s perception towards you. You want to gradually progress from letting your target market care, understand, believe, then act to try your product and merchant onboarding agency in mumbai . Here is the right order of progression for the following activities:
Sadly, a common mistake I see is starting with the visual identity and thinking that it is branding. Often, that is the result of being led by an inexperienced CMO or one that came from the PCommunications side, or when the organization has hired a brand design firm instead of a brand strategy firm. Most brand design houses (and some PR companies) will tell you they will take care of your messaging and branding, but that is the tail wagging the dog. Brand strategy takes a very unique skill, and there are few brand strategy experts that do a great job with it. One brand strategy firm with whom I have had experience working with, is Brandsinger. In a nutshell, if you are not occupying a position in the minds of users/customers (and the prospective market), then your brand value is zero. Someone else will come and articulate their value proposition better than you, and will subsequently occupy that position. If you are first to deliver a product, it may not matter. You need to be first in occupying that specific position in the minds of your target market. The battle is a battle of the minds, as rightfully spelled out in the seminal book on that topic Positioning: The Battle For Your Mind, a classic book that I have perhaps read over 20 times (over a course of 25 years), and almost memorized and put into practice accordingly. The sequel to that book, – Marketing Warfare, is also a must read marketing classic from the legendary Ries and Trout, the two authors of that series of work.
Let’s give it some blockchain and cryptocurrency flavours. Bitcoin occupied first the digital money position and still does to this point. Ethereum exploited a weakness in Bitcoin,- its ease of programmability and development platform potential, and it currently owns that position. All other (newer) blockchains have to attack Bitcoin or Ethereum as the reference points. Most of them have to raise the volume and intensity of their marketing in order to make an assault on these established leaders. It is always more expensive to attack than it is to defend a position. ZCash and Monero have exploited the privacy niche. Coinbase occupies the safety ladder in cryptocurrency exchanges. Binance is trying to attack it with a me-too strategy focused on scale, and they are extending their brand with new services. LoomX has been good at becoming a Layer 2 leader for Ethereum. Take any other segment. For example, when you think file storage, you probably think Storj or Filecoin because that’s the position they are occupying. When you think prediction markets, you probably think of Augur or Gnosis. And when you think of stablecoins, Maker comes to mind.
Back to Basics
For those of you who know me from the blockchain market only (over the past 6 years roughly), you may not know that I’ve previously spent a long career in sales and marketing with a variety of positions and experiences in direct sales, field marketing, corporate marketing and several startups as founder and default chief marketer. More specifically, since I exited the operational world via my last startup in April 2013, I’ve written extensively about startup marketing in the early years of this blog. All of it still applies, as I focused on explaining the basics of market positioning, marketing strategy, messaging, brand strategy, and related marketing topics. There is no point re-inventing marketing for the blockchain sector. So, I’m going to link to some basics that I’ve already written about. Here, I collected the 12 most pertinent blog posts into a single one that links to them: Startup Marketing Compendium of 12 Posts on Positioning, Branding, Messaging and more. Then I wrote one more, The Biggest Blind Spot of a Startup CEO is Ignoring Their Brand. So please go read that series, and if you need help implementing some of that, don’t start by hiring a PR agency. Rather, take an introspective view, and hire the right marketing person first. Another common weakness with blockchain companies is they fail to tell their stories in non-technical terms to the market. It is not enough to excite the developers. And don’t just focus entirely on social media publishing. Unless you have 1 Million+ Twitter followers in your target audience, promoting on social media will only make a dent in your awareness goals. Remember, marketing is not just writing a press release. It is not shouting from the rooftops. It takes finesse, planning, thought, accuracy, targeted actions, and iterations to get it right. And timing is so important. Sometimes the marketing is way ahead of delivery, and sometimes it is way behind it, but when the timing and sequence are right, that’s when the magic of results happens. Allow me repeat this: marketing is a process. Learn it, acquire experience in it, practice it, but don’t be amateurish about it. About Us. We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Contact Us. Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.
Monthly Nano News: December 2019 + Year Recap Special
This is what NANO has been up to lately. I don't think I lie if I say it has been quite an amazing year! See you soon and happy new year! Something nice is coming soon that I have been working on for a while, stay tuned..
Create a high-quality infographic that illustrates the genesis of our platform, the working tech that has been created and how Komodo has been built differently, and deliberately, from the very beginning to ensure security, scalability and interoperability. This is why we refer to the architecture, because Komodo was designed to overcome common problems like congestion, governance and attacks that other platforms did not foresee or prevent, from the beginning. This is Komodo DNA.
Share your submission far and wide and encourage your friends and followers to vote for you.
Encourage feedback, ask questions and make your infographic the best that it can be.
Our Criteria to Judge
Please note that upvotes and shares are not the only criteria we'll use to judge winners. While useful, we will value creativity, good questions and discussion on Reddit highly. When sharing your posts you will score more highly if people comment, provide feedback and are engaged.
How well the infographic conveys our working tech, it's core concepts and plans to build on top of it.
How well the infographic illustrates our story, purpose and conveys our tech so that it's easy to understand.
Constructive discussion, questions and feedback on Reddit that lead to improvement.
Sentiment and comments generated across all our social media. This will not include vanity metrics like likes or shares.
Upvotes on Reddit for the author's submission post ONLY. All votes will be counted (i.e. doesn't matter which week they were made).
Retweets of the submission in our master thread ONLY. Include your handle and a cover image in your submission. This means if you promote yourself on Twitter you ought to promote the tweet with your work in it.
How do you win?
You may submit up to two infographics. By submitting an infographic, you understand Komodo may post and use your submissions on our digital channels during and after the contest. Each infographic must have it's own post.
Create a post on Komodo's subreddit using the 'infographic contest' flair.
Add the infographic image into the Reddit post.
Include your Twitter handle.
Include a social media friendly cover image for us to use when we tweet your submission out.
Post a link to your submission post here in the comments for all to see.
Contest Timeline Guide (these dates indicative and are subject to change).
7th September. Announcement. If you're reading this on Reddit before the big announcement then well done! You have two extra days before this is announced on Friday.
10th - 21st September. Research and Questions. We will promote the contest, invite questions and requests for resources, in the comments of this master Reddit post (because this means all information and good questions will be visible to all participants).
22nd September. Draft Submissions. Creatives to submit their draft infographics on Reddit. All submissions need to have their own post and then be linked to in the comments of this master post. This is important to remember!
24th - 30th September. Feedback. A period of one week will be devoted to promoting the submissions and asking the community and team to give you feedback.
1st October. Final Submissions.
2nd - 8th October. Voting. A week of promoting your work and at the end we'll count votes, consider feedback and pick our winners.
15th October. Winners Declared. The final decision by judges. Votes and community feedback counts towards judging but do not have final say.
Interim KMD Colour Palette If you’ve not been included in the first round it’s because the submission hadn’t been made when the team reviewed. Don’t worry though because we’re organising hangouts and further feedback to help.
#001Infographic Link//Reddit Post Link by thesudio. There’s a lot of good points made, however, these would work better if there is a clear narrative and flow to the information being presented. Otherwise, it can be overwhelming and confusing to the reader. The #1 objective is to visually depict the architecture story and how KMD is redefining blockchain platform architecture.
#002Infographic Link//Reddit Post Link by thesudio. We like that there is a clear structure and clear messaging aligned to each of the 5 pillars. However, the infographic should be focused on telling the architecture story vs the pillars.
#003Infographic Link//Reddit Post Link by VolsenVols. Love how you’ve incorporated our existing graphic design elements into the infographic. This is heading in the right direction and the level of copy and content are well balanced. It would be nice to align this closer to the architecture story and to expand on the different layers of our technology using the same style.
#004Infographic Link//Reddit Post Link by dexter_laabo. Needs to tell the architecture story. This looks more like it took information from our current website. “Anonymous” is not a key aspect of our technology that we’re focusing on.
#005Infographic Link//Reddit Post Link by savandra. The visuals are strong but the narrative could be stronger. It would be nice to align this closer to the architecture story and to expand on the different layers of our technology using the same style.
#007Infographic Link//Reddit Post Link by cryptol1. Doesn’t depict the architecture narrative. Inaccurately describes cross-chain tech as “proprietary”. Simplification has the wrong messaging associated, should be white-label focused. This is considered more of a graphics versus an infographic. Needs to be more comprehensive.
#008Infographic Link//Reddit Post Link by pacosenda. We like the unique design style and approach taken. Doesn’t follow the architecture narrative. Should be expanded out as it is a bit short on content with no clear flow or narrative.
#009Infographic Link//Reddit Post Link by jeanetteLine. Great level of detail and thought on the layout and content. Doesn’t, however, cover the architecture story. Would be preferred if the design direction reflects interim colour and style vs. legacy KMD. The roadmap should be avoided. Looks like they borrowed more from the website than the guidelines.
#010Infographic Link//Reddit Post Link by Meyse. Very creative way to explain and layout the content. This could be expanded out more to encompass the entire architecture story. Cross-chain verifications/smart contracts, blockchain bridging need to be incorporated in.
#014Infographic Link//Reddit Post Link by Limiter02. Good thought has gone into the copy, however, there’s way too much of it. Would prefer stronger visuals and utilizing a more visual storytelling approach. Doesn’t follow the architecture story. Remove the lizard.
#015Infographic Link//Reddit Post Link by piptothemoon. Great thought into visually representing key points. Needs to be expanded out to incorporate the architecture story, but this is heading in the right direction from a visual storytelling POV.
#016Infographic Link//Reddit Post Link by thecryptofoundation. Love the timeline approach, and mostly followed the guidelines and architecture story. Also, like the incorporation of accomplishments at the end. Would like to get the stock imagery used to reflect our interim colour palette. Not all visuals match what is being represented in the copy.
#017Infographic Link//Reddit Post Link by jsteneros. As discussed in the Zoom call, this graphic is really solid but a little heavy on the copy. Would be good to see more visualizations of the info. This graphic hits on some of the important messages (e.g. Komodo is built differently from other blockchain platforms and solves many of the issues that first-gen platforms are struggling with) but it would be great if there was more information about Komodo’s architecture and how Komodo is different from other platforms.
#018Infographic Link//Reddit Post Link by gravigocrypto. This one was also discussed in the Zoom call. Outstanding visuals and overall design. The info follows the architecture story well but could be stronger if the 3 layers of Komodo’s architecture were tied together into one, coherent visual. It’s a challenging task but that’s part of the contest : )
#019Infographic Link//Reddit Post Link by PacoSenda. This is a really creative infographic, which is great! However, we’d really like to see the visuals a bit more in line with fonts and color palette described above in the “First Round of Feedback” section. Also, as with the feedback for many of the infographic submissions, sticking to the Komodo architecture story would be best.
#020Infographic Link//Reddit Post Link by emmanmalaman. The visuals are pretty cool but this one misses most of our core messaging. It would be much stronger if it followed the architecture story and touched on the info provided in this post. There’s definitely potential here but it needs some work.
#021Infographic Link//Reddit Post Link by immimidada. The colors and visuals here are spot-on. It’s also really great that it sets up the problem and then presents the Komodo solution. However, the problem and solution aren’t defined exactly the way we’d like. Check out the architecture narrative to learn more, and try to follow that story a bit more closely.
#022Infographic Link//Reddit Post Link by mohitgfx3. This one is a bit heavy on the KMD logos. We’re really hoping to see a visualization of Komodo’s infrastructure architecture. As with the feedback for many of the infographics, it would be best to re-read Komodo’s architecture story and try to stick to that as much as possible. Using images from the current website is also not a great approach, as we’re preparing to launch a new site in the coming months.
#023Infographic Link//Reddit Post Link by u/sayonara_girl. Some of the visuals are cool! It’s missing the narrative we’re looking for. In general, less copy and more visual storytelling would improve this graphic a lot. We’d like to see a smooth, linear flow of information. Take another look at the architecture story and try to follow that narrative.
#024Infographic Link//Reddit Post Link by brunopugens. This one follows the narrative well! But it’s a little heavy on the copy. It would be much stronger if the architecture was displayed visually, rather than explained with text. Also, the design is cool but it’s difficult to read b/c the perspective of the text is skewed. It’s a really cool idea but might be better to put the text flat for the sake of readability and clarity.
We hosted a round of live feedback sessions via Zoom. The recording is here:
The first block in the KMD blockchain was mined just under two years ago, on September 13, 2016 to 9:04 PM. Since then, Komodo has demonstrated a commitment to innovation and established a history of execution.
Cryptomiso.com is a website that ranks 866 different blockchain projects according to the Github commit history of that project’s most popular repo. Komodo is ranked #1 overall for Github commits over the last 12 months.
China's Ministry Research Initiative regularly ranks Komodo in the top 10.
List of some of the best Crypto Teachers/Influencers and Crypto exchanges/crypto trading tools for beginners
First of all, congrats, to be a part of the Bitcoin/Blockchain growth story. You are one of the early adopters in this space and hopefully, you will make the best out of it. The first thing to do is to make your mentors and follow them to get to know about the industry insights, who will always motivate you and prevent you from being scammed. Some of the mentors to follow on Twitter-
Andreas M. Antonopoulos - He is one of the first Bitcoin educators. In 2012 Antonopoulos became enamored with Bitcoin. He eventually abandoned his job as a freelance consultant and started speaking at conferences about bitcoin, consulting for startups, and writing articles free of charge.
Saifedean Ammous- is an economist and author focusing on bitcoin, who authored the first academic book on the economics of bitcoin, The Bitcoin Standard: The Decentralized Alternative to Central Banking, published by Wiley in 2018
After deciding the mentors and taking advice from them by following them, create an account on some good crypto trading exchanges just to know how an exchange works like what are the functioning/ how orders are placed, etc. List of some of the best crypto trading exchanges-
Binance - It is the largest crypto exchange in the world as per the trading volumes. User Interface is also very good. Recently they also announced their margin trading feature. They have a mobile app also available.
Bittrex - Its US-based exchange and it is operated by 3 security engineers from Amazon, founded in 2014. They don't have a mobile app for now.
Coinbase - It was founded in 2012 and they have crypto to fiat pairs available in 32 countries you can buy cryptocurrencies through your bank account.
Before going to trade with real money, I would recommend you to do some research, how crypto market works. According to the best of my understanding, you should apply some strategies, follow news/sentiments, charts, patterns of the coin. Some important tools/websites that can help you to build your strategies and gather all the possible information about the market-
Coingecko - Here you will find all the information of any coin like market cap, prices, dominance, social accounts, explorer at one place so that you can make informed decisions.
Trading View- It's an advanced Financial visualization platform where you can find any past chart with indicators to apply the best possible strategy, also you can take ideas from the leaders at the trading view.
SmartBotCoin - It's an automated tool that gathers all the information like news and sentiments through AI/ML at a single place and automates the process of backtesting, that can be helpful in making informed trading decisions.
Also, before going to trade with real money - you should have a solid trading plan that not only constitutes trading knowledge but also how you control your emotions, gaining confidence and how you manages your finances and risk. Best of luck!
Turn Old Cellphone into Crypto Wallet with Parity Signer
News by Altcoin Buzz: David Abel Mobile application, Parity Signer, allows users to turn their old smartphones to offline wallets with its updated software version. The new Parity Signer v3.0 Beta version turns old smartphones into hardware wallets for Ethereum and Polkadot (recent partners with Blockchain.com). Besides, old users can enjoy the updated application. It’s available on iOS and Android mobile devices. The new version of the application has added features. Firstly, the Beta version now supports the Kusama CC2 network. Therefore, you can use the Parity Signer with Polkadot apps and extensions. Besides, you can utilize bond funds to validate or transfer funds or vote for governance proposals by signing with the offline device. Secondly, the improved version enables universal offline signatures, the standard created for efficient data transmission through QR codes. Thirdly, the improved UX makes better visualization of addresses on small mobile screens. As well as faster account identicon generation, unified fonts, improved button colors, and many other enhancements. Find out more here. Added instructions The developers advise the application’s users to ensure that the phone containing the account is never connected to the internet. Accordingly, after installation switch on airplane mode and disable Wi-Fi, Bluetooth, or any other connectivity mediums. Afterward, users can create their account offline. Existing users can update Parity Signer. However, they first need to ensure that there’s a backup of all phone accounts. To that end, the place of storage needs to be safe. Then, reset the phone to remove existing accounts from the device before connecting it to the internet to install the new version. Finally, users shouldn’t store big amounts of money on it. Use with caution. Overview of Parity Signer Parity Signer is an offline mobile application that creates and stores private keys, converting old smartphones into a hardware wallet. Parity Technologies, a blockchain infrastructure company created the application. The company developed Parity Ethereum, and the interoperable blockchain network Polkadot, among other technologies. In other news, the crypto industry has consistently been experiencing the launch of several products. Days ago, collateralized ETP made up of both Bitcoin (BTC) and Ether (ETH) was launched on the Swiss stock exchange. Additionally, Binance Trust wallet announced its Decentralized Finance (DeFi) platform is now live.
03-09 23:55 - 'I love it. I recommend it to everyone. / THE GOOD / * Trust wallet supports the most cryptocurrencies out of any other mobile app wallet that I've seen * Non-custodial, which means you own your cryptocurrency, no...' by /u/CrackingCryptoDotCom removed from /r/Bitcoin within 311-321min
''' I love it. I recommend it to everyone. THE GOOD
Trust wallet supports the most cryptocurrencies out of any other mobile app wallet that I've seen
Non-custodial, which means you own your cryptocurrency, not Trust wallet
You can stake five different cryptocurrencies and earn passive income in the wallet
You can use it as a wallet for crypto collectables. If you don't know what those are, read about them very briefly [here]1 .
Has a built-in DEX or decentralized exchange
Trust wallet is the official wallet app of Binance exchange, which is the largest exchange by genuine volume according to the [Blockchain Transparency Institute]2 .
Super simple to use, feels great, and intuitive.
The cleanest and most visually appealing of any mobile wallet (subjective, I know). Dark mode available.
Can have multiple wallets
Available on both iOS and Android
Trust wallet does not support Monero or EOS. This is it's only real downfall.
Understandable given the much more complex nature of Monero and EOS wallets.
No desktop app.
I don't care about this. Most people with a hardware wallet will just use their hardware wallet software on desktop anyways.
https://preview.redd.it/qhn34f9h2ll31.jpg?width=1024&format=pjpg&auto=webp&s=d63e3253fb0b1704abcd91c1a5a951f1ad98785f This is Fresh-Vision’s report on the results of a study on the crypto industry. As we know, there is a large number of blockchain projects, their followers and opinion leaders. Therefore, among their numbers there will always be strict adherents who consistently will advocate their positions. In this regard, we have decided to interview random people in order to find out their independent opinion and get their rating. https://preview.redd.it/6muyvzsi2ll31.jpg?width=1024&format=pjpg&auto=webp&s=12b7d0502dbe82bab487f5f44d442d7f548f5956 Duration of the research: August 2019 Location: Los Angeles Number of surveyed: 500 Aim: To find out who has a more presentable appearance in order to be considered as a leader Question: Who do you consider to be a leader in the crypto industry? https://preview.redd.it/plr3sp8k2ll31.jpg?width=1024&format=pjpg&auto=webp&s=a21d400d611cb4bbdfc9dbb370a9e0d9fe703700 Proposed choices: Changpeng Zhao (CZ) - Chinese-Canadian business executive, the founder and CEO of Binance, one of the world's largest cryptocurrency exchange by trading volume. Adam Todd - CEO & Founder of Digitex Futures, a zero-fee non-custodial cryptocurrency futures exchange. Vitalik Buterin - Russian-Canadian programmer and writer primarily known as a co-founder of Ethereum and as a co-founder of Bitcoin Magazine. Craig Wright - Australian computer scientist and businessman. He has publicly claimed to be the main part of the team that created bitcoin, and the identity behind the pseudonym Satoshi Nakamoto. Igor Chugunov - CEO & Founder of Credits Blockchain Platform, an open-source and lightning-fast blockchain for dApps. Justin Sun - tech entrepreneur, the founder of the cryptocurrency platform TRON and current CEO of BitTorrent. John McAfee - British-American computer programmer, businessman and political activist. Dan Larimer - software programmer and cryptocurrency entrepreneur, creator of the cryptocurrency platform BitShares, co-founded the blockchain Steem, and is currently CTO of Block.one. Also the creator of the DPOS consensus algorithm and Graphene technology. Long Vuong - Founder and CEO at Tomochain, public EVM-compatible blockchain. Graphic presentation: https://preview.redd.it/kbgnvgam2ll31.jpg?width=1024&format=pjpg&auto=webp&s=2aafe910f6ca4402d3e720db9100dec464a3ca14 Results: A public survey was conducted among US residents who did not have an idea and information about the above opinion leaders in the crypto industry. Their response relied solely on the visual trust and external presentability of participants. According to the survey, Craig Wright got 41% of the votes thereby taking the first place in trust and charisma among respondents. He is the one who is promoted to the leading position in the crypto industry. John McAfee as a person who has experience in political elections and is probably recognizable by many in this vein takes second place in the survey. The third place goes to the young businessman Igor Chugunov, known in the crypto community due to the promising opportunities of his blockchain platform. https://preview.redd.it/l3er6tyn2ll31.jpg?width=1024&format=pjpg&auto=webp&s=6a54077c391eb3bc85190f1a13dcd9c93e34f517 These are the results the survey has shown, but what is your opinion on this matter? Can Craig Wright take a leading position in the industry and make it great again? Who do you think will be the face of the crypto industry according to this list?
Ethereum tracking bitcoin transactions: OriginTrail as an L2 solution for data scalability in the Ethereum ecosystem
After hearing about the Binance hack, our engineering team quickly came up with a use case involving the OriginTrail protocol and the Ethereum blockchain that can better track such events. We used the data available from the Bitcoin blockchain, put it in the context of GS1 standards for tracking goods and events, and published it on the OriginTrail Decentralized Network as a layer-2 solution. Using OriginTrail’s underlying data layer capabilities and ArangoDB graph technology, the team was able to easily aggregate information in the GS1 EPCIS structure, enabling us to do a graph visualization of how the stolen funds are being transferred and to add new, unstructured data to the graph as it becomes available. The decentralized network is itself designed for storing large amounts of data at low cost, and making it tamper proof with blockchain fingerprinting allows for an organically growing globally shared knowledge graph to be an excellent L2 solution for data scalability in the Ethereum ecosystem. We dive deeper into the tech and the knowledge graphs in a new blog post: https://medium.com/origintrail/poultry-and-coins-origintrail-knowledge-graph-explained-using-the-binance-case-34627177d253?source=friends_link&sk=7784a7fdcf090227d3df7266eedec461
Hiya folks! Happy Diwali to everyone. Here’s your week at Parachute + partners (20 Sep - 26 Sep'19): Tons of quizzes and contests this week at Parachute + TTR. Doc Vic hosted a trivia on medicine and another one on WW2 this week in TTR. A total of 50k $PAR given away. Victor hosted another trivia there too for 25k $PAR. Sweet! The Big Brother contest came to a close with the finale this week. The winner of Big Brother was Michie, who sadly no one picked. So all 21 participants won 5K $PAR each! Another 70k $PAR was given out to other winners. Plus, $202,500 PAR have been awarded in the various Big Brother contests earlier. Huge! Thank you Gian for doing all of this. And did you get a chance to partake in Tiproom’s Mememania? 50k $PAR in prizes – 25k for top 10 winners and another 25k for 100 memes. Next week’s update will feature some of the funniest memes from the contest. Richi hosted a Movie Trivia in Tiproom for a 25k $PAR prize pot for 10 questions. Woot! Looking good Alexis! Catch up on the latest at aXpire from the weekly update video compiled by Joakim. This week’s 20k $AXPR burn can be tracked here. CEO Gary Markham, who sits on the board of Hedge Fund Association, travelled to an HFA event to spread the word on the project. In the last update, we shared that 2gether was hosting a blockchain and tokenization based contest named Crypto Talent in partnership with IEB Spain for students and professionals. Read more about it here. News of the competition was shared on Cointelegraph as well. You can also listen in to Founder Salvador talk about the contest here and here. Check out the 2gether T-shirt that the team wore to the South Summit next week. Neat! CEO Ramon spoke at the Finnovista Pitch Day about FinTech innovation. Salvador’s interview along with a profile of 2gether was published in The Blockchain Land. The winner of the Birdchain Art Contest was announced this week. Congratulations! Plus, some news updates on the app were shared as well. Birdchain Art Contest winner. Wicked! Last week we shared that the $XIO ERC20:BEP2 bridge testnet trials have gone well. Here’s a sneak peek into how it looks. Once activated (condition to the acceptance of the Binance Dex listing application), the bridge will be open for roughly a month*. Dash also talked about 3 marketing mistakes that crypto startups make commonly – paying for PR (earned media > paid media), focus on follower count (organic reach > vanity metrics), airdrops (unless done strategically). If you had questions on how the XIO system will work and help startups scale, then fret not. Zachary wrote an article and video explaining it all. The community also voted this week to opt in for an SMS update option if there were ever one. The $BOMB community survey results are also out. This set the basis for a detailed SWOT analysis of the token. An excerpt from Benjamin’s 4% burn report was published on Coinbeat as well. In this week’s discussion series, Zachary reflects on market movements and the nature of the XIO incubator program. \*[As of today, the switch to Binance Chain has been shelved. $XIO will stay on Ethereum. But there will still be a token swap. Details will be shared in a later update] BOMB survey results show that the community is well distributed across the globe Fantom’s Statheros stablecoin project will be partnering with a South African bank working on a mainnet launch. Initial details of the tie-up were released. The news was covered by CFN as well. CMO Michael travelled to a CFN event in London. Click here for pics. Technical Update #14 came out too. The big exclusive at Uptrennd this week was bagging an interview Andreas Antonopoulos. Awesomeness! Loopring CMO Jay sat down with founder Jeff to talk about the road ahead for the company. In this week’s public vote, the community voted to get TomoChain a free review from Altcoin Buzz. Community member Jackson Jerry took the initiative to deliver a presentation on the platform to thousands of students during a University Blockchain Awareness tour. Writers were in for a treat with the start of an article writing challenge with a 1,750 $1UP prize pool. Say what! Like last week, this week’s Meme Monday event saw some hilarious submissions. Uptrennd also got coverage on Micky News’ PR piece. Noice! Welcome to the Sentivate crew Jack! Learn about domain extensions and universal domain systems in this detailed article and thread by Sentivate founder Thomas. Tech enthusiasts were in for a treat this week with discussion threads on 5G and packet puzzles. The latest District Weekly from District0x covers mostly dev updates from the past week. Classic memes was the theme for this week’s Meme contest :p Old school memes FTW! Lmao Hydro got nominated for the Florin Asia Innovation Award. Good Luck! The Hydrogen dApp store was opened up for beta testers. The store is also open source. Great! Click here to read up on the structure of the dApp store and how it was built. A number of third party partners joined the store this week including 3Box, TotleCrypto and Carbon. General Operations Manager Marcco Paez sat down for an AMA with Crypto Nation to talk about Hydro. Hope you got a chance to get your questions answered. The team was at InsureTech Connect to represent the project. Want to check out an awesome spectacle? Hydro’s article on visualising code activity in decentralised projects has some uber cool visualisations. You could create one too using Gource. The latest developer update summarises all work done in the past week on the dev front. Silent Notary announced the launch of a Consilium system which will be using its own blockchain network (IDL) for legal actions on the platform. This was necessary since the Ethereum chain is anonymous and legal proceedings require identifiable actors. The $SNTR token will continue to exist on both chains (Ethereum and IDL). For more titbits on the update click here, here, here and here. For updates on Ubikiri, make sure to join the ann channel on Telegram started recently. Full list of socials can be found here. The $LAW referral bonus started last week has seen 4000+ wallets receiving the tokens so far with more on the way. Plus, the presale details are now available on the IDL site. Hydro dApp store dev visualisation. Beautiful Last week, the Arena Match community voted to decide which exchange to pursue for a listing of the $AMGO token. DDEX emerged as the winner of the vote. This week, $AMGO got listed on DDEX. Also, the much awaited review of the project by the Uptrennd team was published in two parts (Part I, Part II). Blockfolio and Delta accepted $AMGO for listing on their platforms. Woohoo! Job opening alert on OST: the team is looking for a Product Lead. Apply if you’re up for it. CEO Jason explained how adding friction in early onboarding process helps achieve product-market fit in this tweet thread. Congratulations to SelfKey for becoming an official member of CryptoUK, a self-regulatory trade association based in UK. If you have considered opening an offshore bank account, check out this article on the best countries to choose from. You can make your first move using the Wallet marketplace as well. Hope you took some time out to vote for SelfKey for the Blockchain Identity Management Use Case Award. Constellation’s partnership with the US Air Force was covered by Forbes this week. The team also announced a partnership with StackPath to make node deployment scalable for enterprise clients. Co-Founder Wyatt travelled to USC, Los Angeles, to a Hyperledger meetup to talk about how blockchain protocols can achieve elasticity. Click here to watch his presentation. Bags token launched a 10k $BAGS giveaway contest for helping spread the word on the project. Sweet! The first promo video is up on the BAGS TV YouTube channel. Check it out! An Upcycle Event in the BAGS Bazaar allows you to exchange some of your tokens for $BAGS. This week, they held their 4th Bazaar Upcycle event. And with that, it's a wrap for this week at Parachute + partners. Ciao!
Hey all, I’ve spent some time during my flight back home to discuss in detail the experience in Singapore, what talked about, things the mods and team are working on, improvements that can be made and some other things too. This post has also had input from the other moderators too. I don’t think any of the mods were massively pleased with the outcome of how we portrayed our time in Singapore during the last update and it certainly didn’t put across all the fantastic things we learnt or discussed while we were there. There was a quick turnaround with the update and with some of us were travelling and heading to other countries for various reasons it wasn’t ideal – anyway let’s begin. P.s. I apologise in advance for the lengthy post.
As most of you are aware there is a rebranding process going on for Request currently, it was really exciting to hear Robbins experience and to see the scope of the project. Request are working with an industry leading full-service digital agency to improve the understandability of Request through educational content. The current Request website is mainly catered towards ICO investors and hasn’t really changed much since the token sale – when visiting the site, it’s extremely difficult to understand what Request is, how it works and who can it benefit from the platform. One of the goals of the project is to revamp the website to cater for developers, businesses, users, community members, early adopters and investors. The concept of the blockchain, Request, and its products is daunting for the non-technical audience. While the team know it’s important to cater for developers and other industry professionals having an easy to understand project with easy to consume information is an important step towards adoption. The Request Hub will also play a critical part in the growth of the Request Network. The new website will have a focus on developers and businesses and pushing them towards the hub and how they can use the funding to help create their projects. Most of you will probably be aware that the dApps + the core protocol are different projects entirely. Internally, this is also the case. You can see an visual image of the structure here: https://imgur.com/pXF1gEK The core platform team is responsible for protocol development, things like scaling solutions, data encryption, extensions, features like cross-currency etc. Whereas the dApp teams focus on creating applications built on the Request platform, crowdfunding, invoicing, payments etc. Although this isn’t new information it’s important for sections later in the write-up.
Fiat integration is vital for the success of the Request Network for medium to long-term. What we focus on today is making sure the protocol has enough features and a solid developer experience to attract developers to build reliable financial tools on top of the Request Network. The foundation prioritizes its own development goals based on direct feedback coming from the developer community. We receive requests for features that are needed by developers, as their product depends on it. Today, the main feedback coming from the developer community is to make it easier to use the library, implementation of encryption, cross currency support and adding more cryptocurrencies. Apart from these requests, scalability of the protocol itself and developing extensions such as escrow are also prioritized as it is crucial for adoption of the protocol by developers. The above are our current priorities in development, while we in parallel are researching several fiat integration options mentioned in an update last December.
Oracle with Chainlink
Integration by partnerships with banks
Oracle and bank APIs
Partnership with credit card companies or processors`
All of the above bullet points are things the team are actively researching and looking into, we discussed how the Singapore government is looking at tokenizing the Singaporean Dollar and how many more governments in the future will look at taking this route, however this is a long way off. A decentralised Oracle with Chainlink would be ideal but it’s not ready yet. Integrations by partnerships with banks / partnering with credit card companies or processors (like Stripe) is incredibly difficult (especially being decentralised) but it’s something the team will actively work on / towards. Oracle and bank APIs – we discussed several projects here like StellarX, OmiseGo and more – each have their own pros and cons but nothing in the space is really ready for FIAT, some options are close and the team are keeping a close eye on several projects in this space. There are tonnes of regulatory issues surrounding FIAT and the blockchain, governments are dubious about the blockchain technology and banks are having a tough time getting involved too – even big companies like Binance, Coinbase and Circle still can’t obtain a banking license after many years of trying. The regulatory situation will change, crypto is still a young industry and it will take time for governments to catch up. Instead of spending time trying to achieve FIAT which wasn’t viable, their time has been spent on far more productive things such as scaling solutions, data encryption, working on various dApps, working with partners, hiring and much more. The better the platform the more impact having FIAT will have when it comes. Yes, not being able to stick to the roadmap isn’t ideal, but the team have realised there are limitations and made the best of the situation. Would it have been good if the team have been more transparent about FIAT and the issues they faced? Absolutely. Detailed articles about subjects like this do take time, and raise further questions which also take up the team’s time. We want to find a good balance going forward of keeping the team on track and keeping the community informed. We will also work with the team to improve communication for things like this (if they ever arise in the future) and how the mods can alleviate some of the time-pressure if possible. The team do realise the importance of FIAT, it hasn’t been forgotten and will be something the team will keep on the roadmap – in the future when FIAT is possible we will have a much more mature platform and many use cases live and ready to integrate FIAT.
One of the most discussed things over the past months is marketing, this is a very important topic and it’s something that can make or break a project. As per the ‘Rebranding + Restructure’ section, marketing will be broken down into two different groups, dApps and the core Request platform. The marketing for each of these aspects is very different. So, why aren’t the team marketing right now? Quite simply – the platform just isn’t ready yet, there isn’t enough value to risk marketing at this stage. This is the same with some of the dApps, they are close, but they still aren’t quite there yet. In my case if we take a look at the WooCommerce + Shopify plugins, if I go ahead and run a PPC (pay-per-click) campaign before BTC is integrated, then users may leave the site and never return. In this instance I will have lost money as well as a potential customer. This is just one example but it’s the same for other dApps too. Right now, The team are making active steps towards marking when the platform and dApps are, as well as hiring dedicated marketers. I do want to say that the team truly understand the importance of marketing, they will market the project and the dApps– it’s critical they do so. To break it down there are entirely separate game-plans to consider when marketing, the core platform and dApps.
Core Platform (Foundation)
Marketing for the core platform will focus on; educating the community about the platform, educating developers / businesses / potential partners about the Request protocol and how it can be used by / integrated into business workflows. The rebrand will have a big focus on education and driving adoption of the Request Hub + Fund. In the meantime, we are discussing ways to improve the Request Hub and how we can get more developers involved at this stage, I have covered this in more detail in the ‘Request Hub’ section.
Each dApp will in essence be its own entity (business) and will act independently of the foundation. Each dApp will have a dedicated team, individual aims and goals, potentially a custom roadmap, a proprietary marketing strategy and much more (everything you expect from a typical business). Marketing for individual dApps will vary greatly depending on what the dApp is, some will be focussed on B2B, some B2C, some dApps might be a combination of both.
Hiring + strategies to find new devs
The foundation growing at a quick rate and one of the things we discussed in Singapore was hiring and strategies to find new devs. There are several strategies that the Request team can adopt alongside job advertisements to help entice developers, not only to the foundation but also to the Request Hub. We discussed potentially using freelancers and then hiring if they are a good fit, more engagement from the team with people that contribute to the Request Hub and how the team can help (financially via the fund + time set aside for devs), hackathons with prize incentives, speaking at developer conferences (very important). Some ways of engaging with developers do require the platform / ecosystem to be more mature but we are actively working on making these things a reality. Also, improving the community sentiment will also drive hype which in turn hopefully attracts more developers.
Request Hub + Request Fund
In my opinion one of the best selling points of Request is the Request Hub + Fund. Although there is activity in the hub and some projects have receiving funding it is nowhere near as widely used as it could be. As I’ve discussed in the marketing section, the renewed website will have a big focus on pushing the Hub + Fund. Aside from the marketing aspect I have also been speaking to teams in the Hub for a while about how the flow for funding can be improved, we have discussed the barrier to entry for the fund (MVP limitations), the turnaround time for responding to funding applications (needs to be quicker), having the team engage more with the Request Hub devs as well as actively helping them with their business needs. In the future I will also look at creating a suite of tutorials, and potentially workshops, for the Request Hub to help get developers up and running.
One of the hot topics since returning from Singapore has been the bi-weekly updates, we have been discussing with the team how they can be improved without taking up too much time for the team. There are several things which are actively being discussed:
Have more clarity on what developers are working on
Talking about blockers and potential problems the developers have faced, if things are delayed – why?
Have an insight into why certain decisions have been made e.g. FIAT, transparency goes a long way here.
Is it possible for there be previews of dApps or upcoming features?
Talking about things going on behind the scenes without committing to firm dates / jeopardising anything.
Can the team promote the Request Hub projects more on social platforms?
Can we talk about the Request Hub projects? From an outsider’s perspective reading just the bi-weeklys it looks like not much is going on which couldn’t be further from the truth – it's clear there are exciting and innovative things going on behind the scenes and we want to demonstrate that as much as possible in the bi-weeklys.
This will be an ongoing discussion with the foundation, it will take time to refine the bi-weeklys and we also need to find a happy medium that suits both the foundation and the community too.
The Community Managers and our role
The goal as community managers is to firstly ensure that the social channels e.g. Reddit, Discord, Slack and Telegram are a good place for investors, the team and developers – we want to ensure it’s good for open discussions (both positive and negative) and a place where we can educate people about Request too. As community managers we want to try and stay as impartial as possible, we will help to educate when we can, we’ll shut down any false information and we’ll help alleviate any concerns where possible. We don’t want to take sides, we are simply there to be a bridge between the team and the community. We want the Request community to be an open place where anyone can discuss what they want, we want to see discussions about good things and bad – we don’t want Request to be a place where negativity is censored. We (the mods) are just normal guys, we love technology, we love the blockchain, we are just investors like all of you, and we want the best for the Request Network. We are continually improving how we and the team deliver information, but things can still be improved massively – we are already actioning some things to improve communication between the community and the team and we have plenty of other things lined up too.
During the rebrand the website will rework the dynamic roadmap to something potentially similar to Ark (https://ark.io/roadmap), with percentages (or something similar) and a breakdown of each goal on the roadmap. This will help with transparency and also allow the community to track progress more easily. I’ll cover my perspective on the dynamic roadmap looking from a developers point of view, as a lot of people are still unsure as to why the roadmap has changed and in turn it raises lots of questions. From a developers point of view. As a dev it can be incredibly difficult to hit deadlines that are more than a few weeks / over a month or two away, the further away the date the harder it is to estimate + hit deadlines. This is the case for a normal business, but as crypto is insanely fast paced and such a new industry this is even more prevalent. In the normal development world you typically work in weekly / bi-weekly sprints to produce features in small iterations which contributes to the overall project, at the end of each sprint you re-evaluate the previous weeks and re-adjust timings / resources if necessary – estimating deadlines months in advance is almost impossible. The biggest issue about committing to a firm date is that crypto adoption is moving at a fast rate, non-blockchain businesses are getting involved with cryptocurrencies and a great platform like Request is an attractive option for them. On-boarding these businesses takes money, expertise and most importantly team resources. The team is growing but for now the time spent with these partners needs to come from somewhere, and unfortunately features can sometimes get affected. Let's take BTC support - if the team was fully focused on BTC I would have no doubt there would have been no delay. But PwC came along, which took up development resources and, unfortunately, impacted the deadline. Long-term, having PwC onboard will have a more positive effect on the overall Request Network ecosystem. Partnerships won't wait around, Bitcoin support will. With these partnerships there will be a push for features they want to see. PwC for example, would be focused on the accounting so they would likely be pushing for accountancy related dApps (http://accounting.request.network/) - when the roadmap was first created the team could never predict such a huge entity like PwC would come onboard, so changing focus is sometimes required from a project. Once again, long-term this will benefit Request massively. From a development perspective changing the roadmap is a fantastic move in my opinion, the team never know what is around the corner and being able to quickly adapt to new opportunities, on-boarding companies are critical for the long-term viability of the network. As the team grow there will be more development resource available to focus on the core platform and partners which will allow the team to better predict features in the future. Once again, I’d like to reiterate things do need improving here, the team can be more transparent, and the roadmap can, and will, be improved.
The Singapore trip was fantastic, and it was an incredible experience working closely with the team and it was great to see their passion and talent while working away through the week, it’s an excellent work environment too. Every bit of feedback is incredibly important, please don’t hesitate to get in touch at any time to me or any of the mods, either by Reddit, Discord, Slack or Telegram. There is a lot of work ahead for the mods and the team, but rest assured we have every single one of your concerns in our scope; the community and the perception you guys have is so important to the team and the project. There are a lot of great things going on that we will continue to improve and lots of things that need changing – it won’t be something that happens overnight but something that will be continuously improving for the entirety of the project – we are dedicated to working hard and improving Request and the community every day. At the end of all this, actions speak louder than words, and we will take everything into consideration to help ensure Request thrives, we are already in the process of actively making changes. Apologies for the lengthy post but hopefully this clears some bits up and helps to put across some of the great things we saw in Singapore, if you have any other questions feel free to leave a comment or get in touch privately. Cheers.
What coin is your "sleeper" coin that has a promising future?
What’s up everyone! (TL:DR at the end this time, I've learned from my past mistakes haha)
Yep, it’s me again! New case for a new coin that seems to have taken off lately (and for good reason!) I’ve been researching it deeply lately. For those of you wondering (and in a voluntary spirit of being transparent), I do hold nice bags of the coins I post about. However I do not dump them. I’m a HODLER at heart, and love to invest in and hold coins that have a purpose. You know, like, an actual purpose. I have a Phore masternode, which i intend to keep running indefinitely. I also have a decent chunk of COSS, which I also intend to keep for a very long time (3+ years, until they are a full crypto one-stop-solution).
If you’ve missed my previous post, you can find it here:
For those who do not know me, or haven’t read my previous post, here’s my intro: I come from a business & logistics management background. I started investing in cryptocurrencies and trading a little more than six months ago. I am very detail oriented and I’ve been researching all kinds of cryptos, for hours a day, for the past six months. Cryptocurrencies went from a simple hobby to a burning passion during that 6 month period.
I’ve spotted great coins at great prices, and it seems I keep doing so! Firstly, Ethereum at 150$. Then NEO when it was antshares (sub-3$), Gas when it was antcoin (sub-30c), OMG when it was sub-1$, ETP at 1$ (ended up selling at 5$, too many wallet issues and kind of lost faith in it), COSS at 6 cents, that ended up getting a lot of visibility due to my last post (23K+ views), and finally, Phore at 60cents.
It took me less than an hour of research to understand Phore’s potential. I immediately purchased and setup a Masternode after seeing how undervalued it is compared to coins like Dash, PivX, and other privacy/masternode coins. I must admit, i FOMO’ed in really fast, but then kept on researching after I had secured my cheap PHR, and the more I researched, the more I saw the vision.
For those of you that don’t know, Phore is a fork of PIVX. It is a Masternode/Proof of Stake hybrid (MN + PoS), meaning 60% of the block reward goes to Masternodes, 30% to stakers, and 10% is left for the “development fund”.
For the newbs reading this (welcome, by the way!), a masternode is basically a node that you deploy on a virtual server (or on your own computer) and it basically verifies the blockchain and maintains concensus alongside the other nodes. You need to “lock” 10000 phore to deploy a Masternode. Proof of Stake, on the other end, basically means you can purchase coins and “Stake them” (aka put them in your wallet) and they will also be used to validate the blockchain. Both masternodes and staking will give you rewards, in Phore coins. Masternodes more than staking, obviously, as you “lock” a rather high amount of coins to deploy one.
Allright, so, what’s so good about this Phore coin? Isn’t it just a PivX knock-off?
1) Well, first of all, The MN/PoS structure is simply genius IMO. Dash’s value has gone up a lot simply because there is so little in circulation and most of the coins are locked up in masternodes. But Dash is MN/PoW, basically Masternodes + Mining. Miners do not have as big an incentive to hold unlike MN’s, it’s their mining equipment that generates them Dash. In Phore’s Case, yes, we do have the Masternodes locking up most of the supply, but we also have the stakers that are incentivized to lock up their coins to stake, and generate some extra coins.
2) Which brings us to point 2. There is a BIG incentive to buy and hold this coin. Masternodes are being deployed at a rate of 5 to 10 per day. This means 50 to 100k phore are being purchased and locked up, every day. On top of that, people that cannot afford a costly masternode, can still buy a few thousand coins and earn “interests” as they help validating the blockchain too! This basically drains the order book, fast, and skyrockets the price.
3) What happens when the vast majority (65%+) of the coins are locked up in masternodes, and from the 35% remaining, most of it goes into “staking”? Here’s what happens: the supply becomes increasingly low, the demand increasingly high. People that own masternodes or own decent amounts of coins don’t wanna sell, as the “interests” they make double, triple, quadruple in value, incentivizing them even further to hold.
4) What I’ve described in points 1 to 3 is pretty basic stuff. Economics 101. It’s a positive feedback loop: More MN’s/stakers = less coins in circulation = higher price = higher “interests” earned = more people want in = even less coins in circulation = even higher price = even higher “interests”, and it repeats itself until an equilibrium is reached (judging from PivX, equilibrium is at or around 425M market cap). Everybody wants in early on PoS coins, even moreso with MN coins, because of that simple fact. Early dash masternode owners are pretty much laughing right now. Everyone FOMO’s a good masternode coin, and that’s a fact, pure and simple.
5) Alright, now let’s dive into the actual “technical” merits of Phore. Phore is developed by an anonymous team. The same team that created Kryptcoin a few years ago (a coin with a decentralized marketplace). The team performed in a stellar fashion with kryptcoin, as well as their marketplace. Unfortunately, they were way ahead of their time with the marketplace. Most people didn’t even know what a bitcoin was back then. Phore definitely has this “old school, underground project” feel to it, and you will notice a good chunk of its community on discord are crypto believers from well before crypto was even talked about. They are “remaking” Kryptcoin from scratch, with tons of added features, and an even better marketplace. The fact they pulled it off back then only further reassures me that they will pull it off even better this time. This team actually has something under its belt.
6) Phore will have SegWit, as well as Smart Contracts. Yep, you read that right, smart contracts and dApps will eventually be running on PHORE. Zerocoin protocol as well for completely anonymous transactions.
7) Phore is integrating a Decentralized marketplace based on OpenBazaar’s codebase. They aim to have it running smoother, with a better UI and make it very intuitive. If there’s one team you have to believe can pull it off, it’s definitely the Phore dev team (They already did it in the past!) And the best part is that it’s not for late 2018 unlike some other coins. Nope. We are already in the testing phase, and it should launch somewhere in Q1 2018.
8) Although it is obvious, I thought I’d mention it for the less familiar: 10% of each block reward goes to the development fund. This means the project has a constant flow of money to hire new devs, grow the marketing team, grow the project, pay for exchange listing fees, etc. (They’ve already added an extra dev & an extra marketing team member, just this week, and are already hiring right now for another dev position. So, if you are a talented dev, feel free to apply!)
9) They have applied for Binance today. Although this does NOT mean it is guaranteed, at all, it’s good to see them applying to a variety of exchanges. It is currently only available on cryptopia and is skyrocketing. Getting added to Binance, Bittrex and the likes would make it explode in a ridiculous way.
10) Point number 10 will be a little off topic, to put us in context for point #11. Personally, I like to contribute feedback to projects i truely believe in. One example I came up with was a cool idea for COSS and I let Rune (COSS founder) know about it. Basically, when COSS will get FIAT trading, it is impossible for people to get USD and EUR “fee split” from holding COSS, as USD and EUR are not compatible with the DAO, which is an Ethereum Smart Contract.
My way around this was to create a “COSSusd and a COSSeur”, basically an ERC20 token that’s automatically created/destroyed as FIAT is deposited/withdrawn from the exchange. People sending fiat over to COSS would basically be credited with the “COSSusd or COSSeur”, trade with it, and then when they want to withdraw they would exchange their ERC20 for FIAT and withdraw it via wire transfer. The whole thing would be smart-contract powered and transparent so there is always the same number of COSSusd and Real USD on COSS.
Basically, this would result in COSS holders receiving “fiat dividends” as well, and not only “crypto dividends”. Rune is currently in the process of getting legal opinion on this idea as he is an adamant believer in compliance and wants to do everything by the Book.
11) Well, for Phore, I’ve also contributed a few ideas to attempt to make the marketplace go viral. Viral as in mainstream viral, not only viral in the crypto-space. The devs, advisors, marketing team, advisors and even the community were all very impressed and took notes of everything. Now I cannot comment on what will and what won’t be implemented, but overall my feedback was received in an extremely positive manner. Here goes:
Basically an easy gateway that's only fiat > phore. Coded in a way that when you purchase with fiat it automatically sends it to your wallet (and obviously we'd need to have a phore mobile wallet app).
This is how Phore will go mainstream, no way around it, unless we wanna wait 10+ years for every crypto "newbies" coming in to actually go through the lengthy process of learning about crypto, how they work, familiarize themselves, etc. So many newbies flooding in, we definitely need easy one-click fiat > phore solution.
Plus it would be super easy for me or phore marketing team (or both, working together) to put up a small nice and concise "press release kit" and send it out to all the major media outlets (all the big blogs, bloomberg, yahoo finance, lifestyle blogs for the libertarian / marijuana users / all the people that are into the whole “freedom thing” as well as all media outlets targeted to the 18-30 crowd).
Facebook advertising campaigns (targeting 18-35 age range, people interested in crypto, people interested in "online commerce", etc etc.) as well as google advertising campaigns (people search amazon or ebay, and they find our sponsored paid ad on top saying "thinking of trying amazon? Check out the phore marketplace, it's cheaper, blockchain-powered and 100% decentralized".
*Instagram campaigns as well, lots of the 16-30 crowd there. Instagram, google, Facebook and Reddit campaigns and any other viable channels. We can do all these things AND succeed at them quite easily, all we need is 1) an intuitive marketplace, which the devs are busting their asses off to achieve and we KNOW it'll be phenomenal, and 2) a fiat > phore gateway integrated. That second point will make or break it in terms of mainstream adoption, hence why it's indispensable to have it before we tackle "mainstream marketing" via FB, IG, Google, Reddit, Twitter, Blogs & Other Media outlets.
Ideally the fiat > phore gateway would be on the website itself, so people get credited their phore directly on their marketplace account. With a mobile wallet being a nice add-on of course so they can keep the extra phore in there when not in use, and 1-click transfer from marketplace to mobile wallet and vice versa, "a la paypal/dash evolution.
TL;DR for the lazy: Masternodes + PoS // Self-sufficient project due to the “treasury fund” // Stellar team who has ALREADY DONE THIS before // Currently underserved (cryptopia only) // Team applied to exchanges including Binance// Segwit + Smart Contracts + Strong privacy features // Decentralized Marketplace being beta tested as we speak and launching Q1 2018 // Strong incentive to hold as both Masternodes AND stakers dry up the supply for staking purposes, which creates a positive feedback loop (coins get bought, price goes up making the “staking & MN rewards go up”, making more people want a MN or Stake, more people buy, price rises again, “interests” earned go up, rinse and repeat in an endless loop until equilibrium is reached).
Currently, a masternode generates roughly 120phweek. Calculate Phore’s current price multiplied by 120 and you’ll get a pretty solid estimate of the weekly revenue generated from a Masternode.
A Beginners Guide to Bitcoin, Blockchain & Cryptocurrency
As cryptocurrency, and blockchain technology become more abundant throughout our society, it’s important to understand the inner workings of this technology, especially if you plan to use cryptocurrency as an investment vehicle. If you’re new to the crypto-sphere, learning about Bitcoin makes it much easier to understand other cryptocurrencies as many other altcoins' technologies are borrowed directly from Bitcoin. Bitcoin is one of those things that you look into only to discover you have more questions than answers, and right as you’re starting to wrap your head around the technology; you discover the fact that Bitcoin has six other variants (forks), the amount of politics at hand, or that there are over a thousand different cryptocurrencies just as complex if not even more complex than Bitcoin. We are currently in the infancy of blockchain technology and the effects of this technology will be as profound as the internet. This isn’t something that’s just going to fade away into history as you may have been led to believe. I believe this is something that will become an integral part of our society, eventually embedded within our technology. If you’re a crypto-newbie, be glad that you're relatively early to the industry. I hope this post will put you on the fast-track to understanding Bitcoin, blockchain, and how a large percentage of cryptocurrencies work.
Altcoin: Short for alternative coin. There are over 1,000 different cryptocurrencies. You’re probably most familiar with Bitcoin. Anything that isn’t Bitcoin is generally referred to as an altcoin. HODL: Misspelling of hold. Dank meme accidentally started by this dude. Hodlers are much more interested in long term gains rather than playing the risky game of trying to time the market. TO THE MOON: When a cryptocurrency’s price rapidly increases. A major price spike of over 1,000% can look like it’s blasting off to the moon. Just be sure you’re wearing your seatbelt when it comes crashing down. FUD: Fear. Uncertainty. Doubt. FOMO: Fear of missing out. Bull Run: Financial term used to describe a rising market. Bear Run: Financial term used to describe a falling market.
What Is Bitcoin?
Bitcoin (BTC) is a decentralized digital currency that uses cryptography to secure and ensure validity of transactions within the network. Hence the term crypto-currency. Decentralization is a key aspect of Bitcoin. There is no CEO of Bitcoin or central authoritative government in control of the currency. The currency is ran and operated by the people, for the people. One of the main development teams behind Bitcoin is blockstream. Bitcoin is a product of blockchain technology. Blockchain is what allows for the security and decentralization of Bitcoin. To understand Bitcoin and other cryptocurrencies, you must understand to some degree, blockchain. This can get extremely technical the further down the rabbit hole you go, and because this is technically a beginners guide, I’m going to try and simplify to the best of my ability and provide resources for further technical reading.
A Brief History
Bitcoin was created by Satoshi Nakamoto. The identity of Nakamoto is unknown. The idea of Bitcoin was first introduced in 2008 when Nakamoto released the Bitcoin white paper - Bitcoin: A Peer-to-Peer Electronic Cash System. Later, in January 2009, Nakamoto announced the Bitcoin software and the Bitcoin network officially began. I should also mention that the smallest unit of a Bitcoin is called a Satoshi. 1 BTC = 100,000,000 Satoshis. When purchasing Bitcoin, you don’t actually need to purchase an entire coin. Bitcoin is divisible, so you can purchase any amount greater than 1 Satoshi (0.00000001 BTC).
What Is Blockchain?
Blockchain is a distributed ledger, a distributed collection of accounts. What is being accounted for depends on the use-case of the blockchain itself. In the case of Bitcoin, what is being accounted for is financial transactions. The first block in a blockchain is referred to as the genesis block. A block is an aggregate of data. Blocks are also discovered through a process known as mining (more on this later). Each block is cryptographically signed by the previous block in the chain and visualizing this would look something akin to a chain of blocks, hence the term, blockchain. For more information regarding blockchain I’ve provided more resouces below:
Bitcoin mining is one solution to the double spend problem. Bitcoin mining is how transactions are placed into blocks and added onto the blockchain. This is done to ensure proof of work, where computational power is staked in order to solve what is essentially a puzzle. If you solve the puzzle correctly, you are rewarded Bitcoin in the form of transaction fees, and the predetermined block reward. The Bitcoin given during a block reward is also the only way new Bitcoin can be introduced into the economy. With a halving event occurring roughly every 4 years, it is estimated that the last Bitcoin block will be mined in the year 2,140. (See What is Block Reward below for more info). Mining is one of those aspects of Bitcoin that can get extremely technical and more complicated the further down the rabbit hole you go. An entire website could be created (and many have) dedicated solely to information regarding Bitcoin mining. The small paragraph above is meant to briefly expose you to the function of mining and the role it plays within the ecosystem. It doesn’t even scratch the surface regarding the topic.
How do you Purchase Bitcoin?
The most popular way to purchase Bitcoin through is through an online exchange where you trade fiat (your national currency) for Bitcoin. Popular exchanges include:
There’s tons of different exchanges. Just make sure you find one that supports your national currency.
Bitcoin and cryptocurrencies are EXTREMELY volatile. Swings of 30% or more within a few days is not unheard of. Understand that there is always inherent risks with any investment. Cryptocurrencies especially. Only invest what you’re willing to lose.
Transaction & Network Fees
Transacting on the Bitcoin network is not free. Every purchase or transfer of Bitcoin will cost X amount of BTC depending on how congested the network is. These fees are given to miners as apart of the block reward. Late 2017 when Bitcoin got up to $20,000USD, the average network fee was ~$50. Currently, at the time of writing this, the average network fee is $1.46. This data is available in real-time on BitInfoCharts.
In this new era of money, there is no central bank or government you can go to in need of assistance. This means the responsibility of your money falls 100% into your hands. That being said, the security regarding your cryptocurrency should be impeccable. The anonymity provided by cryptocurrencies alone makes you a valuable target to hackers and scammers. Below I’ve detailed out best practices regarding securing your cryptocurrency.
Two-Factor Authentication (2FA)
Two-factor authentication is a second way of authenticating your identity upon signing in to an account. Most cryptocurrency related software/websites will offer or require some form of 2FA. Upon creation of any crypto-related account find the Security section and enable 2FA.
The most basic form of 2FA which you are probably most familiar with. This form of authentication sends a text message to your smartphone with a special code that will allow access to your account upon entry. Note that this is not the safest form of 2FA as you may still be vulnerable to what is known as a SIM swap attack. SIM swapping is a social engineering method in which an attacker will call up your phone carrier, impersonating you, in attempt to re-activate your SIM card on his/her device. Once the attacker has access to your SIM card he/she now has access to your text messages which can then be used to access your online accounts. You can prevent this by using an authenticator such as Google Authenticator.
The use of an authenticator is the safest form of 2FA. An authenticator is installed on a seperate device and enabling it requires you input an ever changing six digit code in order to access your account. I recommend using Google Authenticator. If a website has the option to enable an authenticator, it will give you a QR code and secret key. Use Google Authenticator to scan the QR code. The secret key consists of a random string of numbers and letters. Write this down on a seperate sheet of paper and do not store it on a digital device. Once Google Authenticator has been enabled, every time you sign into your account, you will have to input a six-digit code that looks similar to this. If you happen to lose or damage the device you have Google Authenticator installed on, you will be locked out of your account UNLESS you have access to the secret key (which you should have written down).
A wallet is what you store Bitcoin and cryptocurrency on. I’ll provide resources on the different type of wallets later but I want to emphasize the use of a hardware wallet (aka cold storage). Hardware wallets are the safest way of storing cryptocurrency because it allows for your crypto to be kept offline in a physical device. After purchasing crypto via an exchange, I recommend transferring it to cold storage. The most popular hardware wallets include the Ledger Nano S, and Trezor. Hardware wallets come with a special key so that if it gets lost or damaged, you can recover your crypto. I recommend keeping your recovery key as well as any other sensitive information in a safety deposit box. I know this all may seem a bit manic, but it is important you take the necessary security precautions in order to ensure the safety & longevity of your cryptocurrency.
Technical Aspects of Bitcoin
Address: What you send Bitcoin to.
Wallet: Where you store your Bitcoin
Max Supply: 21 million
Block Time: ~10 minutes
Block Size: 1-2 MB
Block Reward: BTC reward received from mining.
What is a Bitcoin Address?
A Bitcoin address is what you send Bitcoin to. If you want to receive Bitcoin you’d give someone your Bitcoin address. Think of a Bitcoin address as an email address for money.
What is a Bitcoin Wallet?
As the title implies, a Bitcoin wallet is anything that can store Bitcoin. There are many different types of wallets including paper wallets, software wallets and hardware wallets. It is generally advised NOT to keep cryptocurrency on an exchange, as exchanges are prone to hacks (see Mt. Gox hack). My preferred method of storing cryptocurrency is using a hardware wallet such as the Ledger Nano S or Trezor. These allow you to keep your crypto offline in physical form and as a result, much more safe from hacks. Paper wallets also allow for this but have less functionality in my opinion. After I make crypto purchases, I transfer it to my Ledger Nano S and keep that in a safe at home. Hardware wallets also come with a special key so that if it gets lost or damaged, you can recover your crypto. I recommend keeping your recovery key in a safety deposit box.
What is Bitcoins Max Supply?
The max supply of Bitcoin is 21 million. The only way new Bitcoins can be introduced into the economy are through block rewards which are given after successfully mining a block (more on this later).
What is Bitcoins Block Time?
The average time in which blocks are created is called block time. For Bitcoin, the block time is ~10 minutes, meaning, 10 minutes is the minimum amount of time it will take for a Bitcoin transaction to be processed. Note that transactions on the Bitcoin network can take much longer depending on how congested the network is. Having to wait a few hours or even a few days in some instances for a transaction to clear is not unheard of. Other cryptocurrencies will have different block times. For example, Ethereum has a block time of ~15 seconds. For more information on how block time works, Prabath Siriwardena has a good block post on this subject which can be found here.
What is Bitcoins Block Size?
There is a limit to how large blocks can be. In the early days of Bitcoin, the block size was 36MB, but in 2010 this was reduced to 1 MB in order to prevent distributed denial of service attacks (DDoS), spam, and other malicious use on the blockchain. Nowadays, blocks are routinely in excess of 1MB, with the largest to date being somewhere around 2.1 MB. There is much debate amongst the community on whether or not to increase Bitcoin’s block size limit to account for ever-increasing network demand. A larger block size would allow for more transactions to be processed. The con argument to this is that decentralization would be at risk as mining would become more centralized. As a result of this debate, on August 1, 2017, Bitcoin underwent a hard-fork and Bitcoin Cash was created which has a block size limit of 8 MB. Note that these are two completely different blockchains and sending Bitcoin to a Bitcoin Cash wallet (or vice versa) will result in a failed transaction. Update: As of May 15th, 2018 Bitcoin Cash underwent another hard fork and the block size has increased to 32 MB. On the topic of Bitcoin vs Bitcoin Cash and which cryptocurrency is better, I’ll let you do your own research and make that decision for yourself. It is good to know that this is a debated topic within the community and example of the politics that manifest within the space. Now if you see community members arguing about this topic, you’ll at least have a bit of background to the issue.
What is Block Reward?
Block reward is the BTC you receive after discovering a block. Blocks are discovered through a process called mining. The only way new BTC can be added to the economy is through block rewards and the block reward is halved every 210,000 blocks (approximately every 4 years). Halving events are done to limit the supply of Bitcoin. At the inception of Bitcoin, the block reward was 50BTC. At the time of writing this, the block reward is 12.5BTC. Halving events will continue to occur until the amount of new Bitcoin introduced into the economy becomes less than 1 Satoshi. This is expected to happen around the year 2,140. All 21 million Bitcoins will have been mined. Once all Bitcoins have been mined, the block reward will only consist of transaction fees.
Any computer that connects to the Bitcoin network is called a node. Nodes that fully verify all of the rules of Bitcoin are called full nodes.
In other words, full nodes are what verify the Bitcoin blockchain and they play a crucial role in maintaining the decentralized network. Full nodes store the entirety of the blockchain and validate transactions. Anyone can participate in the Bitcoin network and run a full node. Bitcoin.org has information on how to set up a full node. Running a full node also gives you wallet capabilities and the ability to query the blockchain. For more information on Bitcoin nodes, see Andreas Antonopoulos’s Q&A on the role of nodes.
What is a Fork?
A fork is a divergence in a blockchain. Since Bitcoin is a peer-to-peer network, there’s an overall set of rules (protocol) in which participants within the network must abide by. These rules are put in place to form network consensus. Forks occur when implementations must be made to the blockchain or if there is disagreement amongst the network on how consensus should be achieved.
Soft Fork vs Hard Fork
The difference between soft and hard forks lies in compatibility. Soft forks are backwards compatible, hard forks are not. Think of soft forks as software upgrades to the blockchain, whereas hard forks are a software upgrade that warrant a completely new blockchain. During a soft fork, miners and nodes upgrade their software to support new consensus rules. Nodes that do not upgrade will still accept the new blockchain. Examples of Bitcoin soft forks include:
A hard fork can be thought of as the creation of a new blockchain that X percentage of the community decides to migrate too. During a hard fork, miners and nodes upgrade their software to support new consensus rules, Nodes that do not upgrade are invalid and cannot accept the new blockchain. Examples of Bitcoin hard forks include:
Note that these are completely different blockchains and independent from the Bitcoin blockchain. If you try to send Bitcoin to one of these blockchains, the transaction will fail.
A Case For Bitcoin in a World of Centralization
Our current financial system is centralized, which means the ledger(s) that operate within this centralized system are subjugated to control, manipulation, fraud, and many other negative aspects that come with this system. There are also pros that come with a centralized system, such as the ability to swiftly make decisions. However, at some point, the cons outweigh the pros, and change is needed. What makes Bitcoin so special as opposed to our current financial system is that Bitcoin allows for the decentralized transfer of money. Not one person owns the Bitcoin network, everybody does. Not one person controls Bitcoin, everybody does. A decentralized system in theory removes much of the baggage that comes with a centralized system. Not to say the Bitcoin network doesn’t have its problems (wink wink it does), and there’s much debate amongst the community as to how to go about solving these issues. But even tiny steps are significant steps in the world of blockchain, and I believe Bitcoin will ultimately help to democratize our financial system, whether or not you believe it is here to stay for good.
Well that was a lot of words… Anyways I hope this guide was beneficial, especially to you crypto newbies out there. You may have come into this realm not expecting there to be an abundance of information to learn about. I know I didn’t. Bitcoin is only the tip of the iceberg, but now that you have a fundamental understanding of Bitcoin, learning about other cryptocurrencies such as Litecoin, and Ethereum will come more naturally. Feel free to ask questions below! I’m sure either the community or myself would be happy to answer your questions. Thanks for reading!
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